Merchant apps can turn a one-time decision to save a card into a recurring advantage for its issuer. New research from Auriemma Group’s latest issue of Mobile Pay Tracker suggests that by moving payment choice into the background, these apps are creating another important battleground for top-of-wallet status. Among cardholders who use merchant apps, only […]
Job Title: Director | Department: Roundtables | Reports to: President Location: Remove with Travel | FLSA Status: Exempt | Position Type: Full-Time Interested? Send your CV and cover letter to roundtables@auriemma.group. Company Description: Founded in 1984, Auriemma Group is a recognised and respected specialist provider of information and advisory services to the consumer payments and lending […]
(New York, NY) Co-brand debit cards continue to gain attention across the payments industry, but questions remain about whether they can achieve notable adoption in a market long dominated by credit. One commonly cited challenge is funding—unlike credit cards, co-brand debit programs require cardholders to actively move or maintain money in an associated account. Auriemma […]
Congratulations to Shell, Imprint, and Mastercard on the launch of the new Shell credit card program. In an increasingly competitive co-brand landscape, the program stands out with a particularly strong value proposition that combines meaningful everyday value with benefits that feel highly relevant to Shell customers. We’re excited to see how the program grows from […]