(New York, NY) When card issuers compete for attention, rewards, fees, and benefits usually take center stage. But a card’s spending limit can determine whether cardholders apply for it, reach for it, and keep it in their wallets. Auriemma Group’s latest issue of Cardbeat US finds that credit limits shape decisions throughout the cardholder relationship—from […]
(New York, NY) Co-brand debit cards continue to gain attention across the payments industry, but questions remain about whether they can achieve notable adoption in a market long dominated by credit. One commonly cited challenge is funding—unlike credit cards, co-brand debit programs require cardholders to actively move or maintain money in an associated account. Auriemma […]
Congratulations to Shell, Imprint, and Mastercard on the launch of the new Shell credit card program. In an increasingly competitive co-brand landscape, the program stands out with a particularly strong value proposition that combines meaningful everyday value with benefits that feel highly relevant to Shell customers. We’re excited to see how the program grows from […]