NEW REPORT: Auriemma Publishes Q1-2024 Issue of Cardbeat US

Auriemma recently published the Q1-2024 Cardbeat US report. The issue examines the future of private label and co-brand cards, T&E loyalty, and perceptions of debt. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

  • Store and co-brand card ownership
  • Reasons for no longer holding store card
  • Factors impacting store card application
  • Store debit vs. credit cards
  • Store and co-brand frequency of use and spend
  • Store cards vs. Buy Now, Pay Later (BNPL)
  • Impact of BNPL on store card application
  • Hotel and airline loyalty
  • Outstanding credit card debt

Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in March 2024 among 800 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.

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