NEW REPORT: Auriemma Publishes Q4-2024 Issue of Cardbeat US

Auriemma recently published the Q4-2024 Cardbeat US report. The issue examines how life stages influence card acquisition and usage, granular vs. broad financial decision-making, 0% intro offers, and more. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Whether experienced significant life events
Impact of life events on card and/or loan application
Impact of life events on top-of-wallet card selection
Channels used to learn about payment cards (+ influence)
Borrowing habits for day-to-day spending
How credit cards are typically used
Spending available funds vs. relying on borrowing
Attitudes towards intro 0% APR credit cards
Incidence of intro 0% APR cards held
Impact of intro 0% APR cards on acquisition and ongoing usage

From this report:

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Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in December 2024 among 801 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.