NEW REPORT: Auriemma Publishes W3-2024 Issue of Mobile Pay Tracker

Auriemma recently published the W3-2024 Mobile Pay Tracker report. The issue continues our ongoing trending of Apple, Google, and Samsung Pay while also investigating a wide range of other mobile payment providers and services, including P2P payments, bank and merchant-branded wallets, and online checkout options.. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Issue-Specific Topics:

  • Role of Rewards and Transparency in Building Retail Loyalty
  • Influence of Debit Rewards on Payment Choice & Spending
  • Benefits Influencing Acquisition and Usage of Co-Brands
  • Why Cards Are Not Added to Mobile Pay
  • Apple Credit Card Update

From this report:

Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in November 2024 among 2150 Mobile Pay eligible (i.e., Apple Pay, Google Wallet, Samsung Wallet) adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.

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