(New York, NY) Co-brand card programs have long centered around credit, but debit-based offerings are beginning to emerge. Co-brand debit cards represent an opportunity for brands and issuers to maintain engagement when credit approval is not possible, according to Auriemma Group’s latest issue of The Payments Report. If declined for a co-branded credit card with […]
(New York, NY) Brand loyalty programs are popular with today’s cardholders, but free and paid offerings serve very different purposes. While free programs drive enrollment, paid programs encourage ongoing engagement, according to a recent issue of Auriemma Group’s Mobile Pay Tracker. Over 8-in-10 credit cardholders (81%) are currently enrolled in at least one brand loyalty […]
(New York, NY) Premium credit cards continue to evolve, rolling out new perks, lifestyle credits, and expanded travel benefits to justify rising annual fees and attract high-value customers. The Chase Sapphire Reserve is the latest example, introducing refreshed dining and travel credits alongside a $795 annual fee. But do richer perks meaningfully offset higher costs? […]
(New York, NY) One-third of credit cardholders have at least one inactive card—that is, a card they haven’t used in the past six months. But inactivity doesn’t always signal intent to cancel. According to Auriemma Group’s latest issue of Cardbeat US, inactive cardholders are more likely to use their inactive card (46%) than cancel it […]
(New York, NY) Rewards programs are evolving—and cardholders want in. Issuers seeking to expand their accelerated rewards beyond traditional categories like grocery, gas, and dining may find untapped potential in less conventional areas. According to Auriemma Group’s latest issue of Cardbeat US, cardholders express strong interest in earning 3% back on non-traditional categories such as […]