Entries by Benjamin Kleiner

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Beyond Basic Rewards: How Cardholders Respond to Non-Traditional Rewards Accelerators

(New York, NY) Rewards programs are evolving—and cardholders want in. Issuers seeking to expand their accelerated rewards beyond traditional categories like grocery, gas, and dining may find untapped potential in less conventional areas. According to Auriemma Group’s latest issue of Cardbeat US, cardholders express strong interest in earning 3% back on non-traditional categories such as […]

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