Entries by Walker Minot

, , ,

Strong Rewards for Sign-up and Ongoing Spend Are Table Stakes for Co-Brand Cards

(New York, NY) Co-brand credit cards connect cardholder spending to exclusive benefits and rewards at their favorite brands. The fierce competition to capture everyday spend and increase cardholder acquisitions continues to push brands, issuers, and networks to evaluate which value propositions resonate best. Auriemma Group’s latest issue of Cardbeat US found that rewards—points, miles, or […]

, , ,

Upbound Group Second Look Program Aims to Convert More Card Applicants to Cardholders

Upbound Group, a provider of consumer leasing services, has forged an agreement with Genesis Financial Solutions, a provider of near-prime consumer financial services, to provide credit solutions to customers in its platform of brands, including Rent-A-Center and Acima. As part of the agreement, Genesis will serve as program manager and service a general-purpose credit card […]

, , ,

Cardless, Imprint, and Other Emerging Providers Set to Shake Up Co-Brand and PLCC Landscape

Cardless, an emerging co-brand credit card provider based in San Francisco, recently announced it secured a three-year, $75 million credit facility from i80 Group. The company stated that the credit facility will enable Cardless “to fund customer receivables, growth, and continue its work with large, globally recognized brands.” Additionally, Cardless announced that Brian Kelly, founder […]

, , ,

AMC Entertainment Launches Co-Brand Credit Card for Moviegoers

AMC Entertainment Holdings, Inc., the world’s largest movie theatre operator, has partnered with Deserve and Visa to launch the co-branded AMC Entertainment Visa credit card. Co-branding is a well-established strategy that provides a valuable financial service, deepens customer loyalty, and drives incremental brand revenue.  According to Auriemma Group’s most recent Cardbeat® study, more than 50% […]

© Copyright - Auriemma Group