AMC Entertainment Launches Co-Brand Credit Card for Moviegoers
AMC Entertainment Holdings, Inc., the world’s largest movie theatre operator, has partnered with Deserve and Visa to launch the co-branded AMC Entertainment Visa credit card. Co-branding is a well-established strategy that provides a valuable financial service, deepens customer loyalty, and drives incremental brand revenue. According to Auriemma Group’s most recent Cardbeat® study, more than 50% […]