NEW REPORT: Auriemma Publishes Q3-2026 Issue of The Payments Report
Auriemma recently published the Q3-2026 issue of The Payments Report. The issue examines the application-to-activation journey, including application abandonment, and primary bank loyalty. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.
Topics include:
- Financial products acquired in the past 12 months
- Application abandonment process
- Reasons abandoned application
- Usefulness of features for application completion
- Drivers of post‑approval product abandonment
- Expectations for financial products that require funding
- Reason for not accepting second-look offer
- Primary banking relationships
- Changes in primary bank relationship over time
- What sustains/undermines primary bank loyalty
- Triggers for reducing/moving primary bank activity
- Reasons to maintain multiple banking relationships
- Future preferences for managing banking relationships
From this report:
Survey Methodology
This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in September 2026 among 804 adult debit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.
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