NEW REPORT: Auriemma Publishes Q3-25 Issue of Cardbeat US

Auriemma recently published the Q3-2025 Cardbeat US report. The issue examines modern means of utilizing and tracking rewards, premium annual fee cards, and the importance of sign-up offers vs. ongoing rewards. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Using co-brand or store credit card rewards at the point-of-sale
Impact of being shown rewards info during shopping experience
Incidence and impact of rewards expiration
Annual fee card ownership
Tenure and cost of highest annual fee card held
Preferred value structures for high annual fee cards
Likelihood to apply for a card like the Chase Sapphire Reserve
Premium card application drivers and barriers
Relationship between premium card fees and value received
Impact of weak sign-up offers on acquisition

From this report:

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Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in August-September 2025 among 800 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.