NEW REPORT: Auriemma Publishes Q2-2025 Issue of Cardbeat US

Auriemma recently published the Q2-2025 Cardbeat US report. The issue examines the issuer influence on co-brand cardholder decisions, card inactivity, novel rewards cards, and bank and network marketplaces. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Experience with ended or changed co-brand card partnerships
Co-brand card transition outcomes vs. preferences
Types and recent usage of inactive credit cards
Reasons for card inactivity
Understanding of rewards value
Use of issuer/network marketplaces
Comparing issuer/network marketplaces to external providers

From this report:

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Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in May 2025 among 800 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.