NEW REPORT: Auriemma Publishes Q3-2024 Issue of Cardbeat US

Auriemma recently published the Q3-2024 Cardbeat US report. The issue examines the role of rewards and sign-up offers in acquisition and sustaining card usage, co-brand vs. general purpose rewards credit cards, navigating credit card collections, the impact of elections on payment behaviors, and more. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Preference for flat or tiered rewards structures
Likelihood to apply for flat/tiered rewards card
Whether would make flat/tiered card most frequently used
Existing rewards structures vs. flat 2.5% cashback and 5%/3%/1% tiered offers
Whether having access to rewards categories inhibits co-brand card acquisition within category
Impact of Collections on issuer relationship
Preference to work with issuer or third-party for collections

From this report:

1 2 3 4 5

Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in August-September 2024 among 801 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.