NEW REPORT: Auriemma Publishes Q4-2024 Issue of Cardbeat UK

Auriemma recently published the Q4-2024 Cardbeat UK report. The issue examines credit and co-brand cards rewards and usage, Buy Now, Pay Later adoption and trends, fraud, and preferred customer service channels. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

  • Changes to rewards value in past 5 years
  • Impact of rewards changes on card usage
  • Credit card benefits offered and used
  • New credit card must haves
  • Buy Now, Pay Later usage and preferences
  • Comfort with AI chatbots in banking services
  • Channel preferences for card issuer communications
  • AI chatbots
  • Fraud experiences and perceptions
  • Fraud prevention tools offered and used

Survey Methodology

This Auriemma Group study was conducted online within the UK by an independent field service provider on behalf of Auriemma Group (Auriemma) in January 2025 among 805 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.

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