NEW REPORT: Auriemma Publishes Q1-2025 Issue of Cardbeat US

Auriemma recently published the Q1-2025 Cardbeat US report. The issue examines the impact of network on card acquisition, network conversions, alternative rewards options, and late fees. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Impacts of network conversion while cardholder
Likelihood to hold multiple cards from same network
Whether a card’s network impacts acquisition, spend, and usage
Interest in traditional and alternative rewards schemes
Influence of components of card offer
Update on late fees

From this report:

1 2 3 4

Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in February 2025 among 1208 adult credit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.