NEW REPORT: Auriemma Publishes Q3-2025 Issue of The Payments Report

Auriemma recently published the Q3-2025 issue of The Payments Report. The study examines co-branded debit cards, the impact of physical card design, and brand reputation. Those interested in learning more about Auriemma’s research or about this issue should contact research@auriemma.group.

Topics include:

Factors that could encourage co-brand debit acquisition/usage
Willingness to switch payments to co-branded debit/credit
Whether ever held co-branded debit card
Reasons for interest/disinterest in co-branded card products
Likelihood to apply for co-branded debit vs. credit
Co-branded debit as a second look option for credit
Whether physical card design impacts application/usage
Preference for vertical vs. horizontal card orientation
Impact of card elements on likelihood to apply/use
Preferences for card materials
Familiarity/Reputation of networks, issuers, and brands
Reasons for reputation ratings

From this report:

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Survey Methodology

This Auriemma Group study was conducted online within the US by an independent field service provider on behalf of Auriemma Group (Auriemma) in September/October 2025 among 800 adult debit cardholders. The number of interviews completed for both is sufficient to allow for statistical significance testing among sub-groups at the 95% confidence level ±5%, unless otherwise noted. The purpose of the research was not disclosed, nor did respondents know the criteria for qualifying.