(New York, NY): Auriemma Group will present consumer research conducted in partnership with the Network Branded Prepaid Card Association (NBPCA) at the Power of Prepaid conference, scheduled for June 21 – 23 in Washington, D.C.
The keynote session, scheduled for 8:00 – 8:30 a.m. on Friday, June 23, focuses on consumers’ shifting attitudes and usage patterns of prepaid products, and will provide attendees with a first look at ACG consumer research developed in partnership with the NBPCA. Jaclyn Holmes, Director in ACG’s Payments Insights practice, will discuss the data in a fireside chat with Loraine DeBonis, Editor-in-Chief of Paybefore.
Designed to better understand the prepaid landscape in the current regulatory environment, this consumer-focused study explores a wide range of timely topics, from fee structure to the perceived value of prepaid in comparison to a checking account.
“While prepaid cards can be used as an alternative for traditional banking products, the data suggests the product’s utility has a far reach,” Holmes said. “Prepaid cardholders are an especially unique group of consumers, and the findings help to understand their motivations for usage.”
Attendees will get insight into the best ways to drive prepaid usage, as well as how to best position prepaid’s value to customers. Findings within the data include:
- The surprising ways in which consumers are using prepaid cards
- Untapped opportunities to better communicate and position prepaid’s strengths to consumers
- How to combat barriers to initial usage
“Understanding how consumers view and understand prepaid products allows issuers to determine how to best navigate through the new regulatory landscape,” Holmes said. “This research will provide attendees insights from the consumer’s perspective that they draw upon as they make critical product and marketing decisions moving forward.”
This collaboration marks the first time ACG has partnered with an industry association to conduct custom consumer research and signals ACG’s ongoing commitment to work with industry associations to illuminate solutions in an evolving environment.
Prepaid providers attending the Power of Prepaid conference can book a one-on-one meeting with ACG to discuss how the consultancy’s research and advisory work can help acquire more customers, and operate more effectively.
About Auriemma Group
Auriemma is one of the most recognized and respected boutique providers of advisory consulting services to the Payments, Lending, and Retail industries. Our rich history of engaging with Retailers started 30 years ago, with the introduction of the first co-brand credit card program. The work we do with Retailers in the context of Payments has helped them tangibly improve customer acquisition, retention, service, and loyalty. Our range of services includes Industry Roundtables (best practices and benchmarking), Partnerships (co-brand and private label), Corporate Finance (transaction advisory), and Payment Insights (consumer research).
About the NBPCA
The Network Branded Prepaid Card Association (NBPCA) is a non-profit, inter-industry trade association that supports the growth and success of network branded prepaid cards and represents the common interests of the many players in this new and rapidly growing payments category. For additional information, visit www.NBPCA.org, or follow on Twitter @NBPCA.